Coca-Cola Coca-Cola Beverages Uganda, then operating as Century Bottling Company, proudly co-sponsored the Arise Woman! Comedy Jam in both 2019 and 2020. In 2019, their support was tied to the promotion of the Fuze Tea brand, while in 2020, they spotlighted their small PET bottles; a strategic innovation designed to meet the needs of Uganda’s more price-sensitive markets.
Behind this partnership was the invaluable commitment of Lee Newton, then Trade Marketing Manager, who recognized the vision of Arise Woman! Comedy Jam and championed its support at Coca-Cola. Working closely with the Regional Head, Anita F. Natuha, he helped secure the brand’s involvement and ensured the show received the backing it deserved.
This collaboration also resonated strongly with Coca-Cola’s broader purpose. Around the same period, the company was rolling out its global 5by20 campaign, an ambitious initiative aimed at empowering five million women entrepreneurs worldwide by 2020. While Arise Woman! was not a direct beneficiary of the program, the partnership embodied the same spirit of uplifting women, celebrating talent, and creating opportunities—principles at the heart of both Coca-Cola’s mission and our vision.
In many ways, their support for Arise Woman! reflected the same commitment to empowering women that Coca-Cola continues to champion across the world. Through their presence, Coca-Cola added not only refreshment but also credibility and encouragement to a growing platform dedicated to women’s voices in comedy.